To be able to interface with customers in a more professional way,
I decided to build a personal brand that would serve as a container
for all past, present and future projects. I deserved a brand system
that was instantly recognizable and was efficient to execute.
I decided to build a personal brand that would serve as a container
for all past, present and future projects. I deserved a brand system
that was instantly recognizable and was efficient to execute.
Self
Director
Silvia Sguotti
What I did
Branding, Graphic design,
Web design, Motion
Web design, Motion
Building off my strenght
One thing was clear: a truly iconic brand system would leverage the power of my name recognition. I also found an overwhelmingly positive association of my brand with the color yellow.
Essential style with one accent color
Passion is the core value of my brand
Bring together both digital & graphic works
What I decided
01
Not choosing.
Be both elegant and creative.
02
Minimal style.
Focus on the meaning.
Significance of colors
A palette limited to black and white, with only one accent color, allows to keep things simple and make communication clear and direct. The accent color changes according to the category: general, graphic design or digital art.
A PATTERN
TO DEFINE WHO I AM AND WHAT I LIKE
TO DEFINE WHO I AM AND WHAT I LIKE
Starting point
Target point
Turning point
Get my point
Break point
Point of view
Money invested
New ideas
Positivity
The Logo
My goal was to create a logo that was simple but reproducible. The point, expressed in the figure of the circle, also composes the logo where “S” is presented as a conjunction of the two key points that represent my skills as a graphic designer and digital artist.
The Mood
The yellow color brings so many positive vibes in the general mood of branding. Even the choice of Pantone is not casual: instead of a pastel, desaturated or pale color, I preferred a warm and solid one to give character to the brand. The goal is to have an elegant and professional identity with a touch of madness and a lot of creativity. The yellow then gives way to a solid magenta for the part of digital art and to a teal for the graphic design.
Printed Branding Materials
