What I did
The main challenge was to create a recognizable branding that could hold together diametrically opposed values: on the one hand tradition and Italian taste, on the other one innovation and American sweets.
The real Italian pastry, explained in a single texture, recalls the tradition of true taste of sweetest desserts.
Purple, combined with serif fonts and evocative photos, creates a classic, elegant and vintage mood.
AND LOVE FOR EXPERIMENTATION
COME TOGETHER IN A UNIQUE TASTE