Questione di Gusto - the Italian name for Question of Taste - is a new pastry shop in Verona, Italy. After the customer choose the name, it was necessary to create a distinguishing brand to make it have a strong image in a competitive context.
Deborah Monte
Director
Silvia Sguotti
What I did
Branding, Graphic design,
Packaging
Packaging
The challenge
The main challenge was to create a recognizable branding that could hold together diametrically opposed values: on the one hand tradition and Italian taste, on the other one innovation and American sweets.
TRADITION
INNOVATION
ITALY
AMERICA
The real Italian pastry, explained in a single texture, recalls the tradition of true taste of sweetest desserts.
Purple, combined with serif fonts and evocative photos, creates a classic, elegant and vintage mood.
WHERE ITALIAN TRADITION
AND LOVE FOR EXPERIMENTATION
COME TOGETHER IN A UNIQUE TASTE
AND LOVE FOR EXPERIMENTATION
COME TOGETHER IN A UNIQUE TASTE
Questione di Gusto - the Italian name for Question of Taste - is a new pastry shop in Verona, Italy. After the customer choose the name, it was necessary to create a distinguishing brand to make it have a strong image in a competitive context.
Client
Deborah Monte
Director
Silvia Sguotti
What I did
Branding, Graphic design,
Packaging
Packaging
The challenge
The main challenge was to create a recognizable branding that could hold together diametrically opposed values: on the one hand tradition and Italian taste, on the other one innovation and American sweets.
TRADITION
INNOVATION
ITALY
AMERICA
The real Italian pastry, explained in a single texture, recalls the tradition of true taste of sweetest desserts.
Purple, combined with serif fonts and evocative photos, creates a classic, elegant and vintage mood.
WHERE ITALIAN TRADITION
AND LOVE FOR EXPERIMENTATION
COME TOGETHER IN A UNIQUE TASTE
AND LOVE FOR EXPERIMENTATION
COME TOGETHER IN A UNIQUE TASTE