What I did
The main challenge of this project was not so much the creation of the illustrations themselves, but the choice of a style that identified the theatrical company. Since they usually performed brilliant comedies and entertaining plays we opted for a fun, colorful graphic style, where an element is evident in the foreground to make the topic of comedies clear to passers-by.
POSTER & PR
Posters and PR
The first graphic support made were posters and pr, because they had the need to communicate the dates of their shows. The illustrations reproduce key elements of the comedies creating colorful compositions with a great visual impact.
A DIFFERENT THEATER THAN USUAL
"This theater company has decided
to identify its personal style
to make itself distinguishable."
The illustrations are flat and reproduce a very colorful vintage style. After giving the basic colors, linear shades give value and depth to the illustration, which takes shape thanks to texture and noise.
THE ICON PACK
To keep a common graphic design between the various communication tools, the brochure was also updated. We selected the contents, updated the list of shows and chose a palette of colors and icons in line with the illustrations of the posters.
Finally, to involve a larger number of people, the theater company decided to create ad hoc events on social networks. To this end, graphic adaptations of all the events have been prepared, like memes and walls.