The whole project needed a custom branding to enhance its various aspects, and a simple UI to make the various steps clear.
What I did
UI&UX, Web design
The process of creating the entire app goes through three fundamental steps: first of all it was necessary to identify the main interlocutors (citizens, companies and municipality) to study branding for them; secondly – the hardest part – making a complex process, easy to understand and immediate to use. Finally, through modern fonts and minimal graphic design, create interesting graphics and a unique and intuitive user experience.
Thanks to sport, people choose as a community what to do to improve the city: they collect Move (unit of measure of their sporting activities) up to the quota necessary to settle disused city areas. The logo stems from the idea of enhancing the network of collective participation, the technology used and the expansion of the action from an individual.
The Movemaker app
The Movemaker app simplifies the relationship between citizens and institutions because it allows to receive priority requests from the municipality that, through agreements with pre-established companies, awards the redevelopment works.
HOW DOES MOVEMAKER WORKS?
Choose your objective, do sports for
a better life and a better city. There is no limits
to how much you can change the world.
The user interface of this project is deliberately clean and minimal, to allow the user to understand clearly all the steps of the process and to be able to make daily use of the app in a simple way during their physical activities. The graphic design provides a palette purely aimed at the technological world where dark gray and white are flanked by orange, green and light blue.
The Movemaker props
During the process of recovering a green area or a life path, the Movemaker project involves the inclusion of fitness products, in partnership with companies in the sector. Each prop is designed specifically for the project, composing a line of brightly colored products with the ability to attach your smartphone to monitor the sport and be always connected with your goals and the community.
to create interest and focus on some parts of the object.
to monitor your progress and connect with the community.
to make the props more elegant and add stability to the structure.
to make all the products of Movemaker project distinguishable.
to maintain stability during the exercises and on any type of terrain.
AD & Promo materials
The graphics are in line with the UI: clean and minimal, without gradients or excessive decorations. Solid colors alternate with outlined icons and sans serif fonts. The clime – “Move your body for your city” – is taken up again in the various graphic supports, as in the AD, where it heads together with emotional images that define a gritty and dynamic mood.