The Giotto pastry shop in Padua has entrusted the Altramarca agency with the definition of the brand identity of its new ice-cream shop. We wanted to give the project a carefree and fun style with a cartoonist texture that, mixed with the main colors of the customer, were the ingredients for a brand identity with a new taste.

All materials belong to Altramarca - Graphic & Digital Agency

Client
Art Director
Luca Baldi
Agency
What I did
Graphic design
A New Branding

A brand identity with a new taste

The Giotto's pastry shop in Padua has entrusted the Altramarca agency with the definition of the brand identity of its new ice-cream shop in view of the opening of a store. We wanted to give the project a carefree and fun style, because the ice cream is freshness, joy. A cartoonist texture mixed with the main colors of the customer, were the ingredients for a brand identity with a new taste.

See Altramarca Project
The Main Product Of The Brand

The freshness of ice cream meets the sweetness of panettone

One of the main products of the brand "I Dolci di Giotto" is their panettone, made by the prisoners of Padua in a social project of great importance. This product returns and is also enhanced in their new ice cream shop.

See Giotto site
THE MEANINGS OF THE BRAND TRANSFORMED IN ICONS

1500

Vector points

50

Icons

5

work hours

A blue bike to make the shop unique

We have also decided to characterize the delivery service, with a blue bike, an element that goes well with the youthful and carefree character of the product, also used for advertising and promotion of the point of sale.

A rustic interior design

In addition to the graphic part, we also dealt with the design of the interior design, from the sign of the store, to the interior design, giving great attention to the choice of materials and color gradations, to reflect the values of the product also in the environment.

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