All materials belong to Altramarca - Graphic & Digital Agency
Communicate a spring mood
The graphic choice fell on fresh and spring colors and images but definitely more elegant than the ordinary communication of the client. Graceful fonts, pastel colors and decorative elements combined with photos have given the campaign a defined personality that is functional to the client’s commercial needs.
to communicate well the message.
to remind spring.
to evoke the product and make it appetizing.
because they are the protagonists of the prison bakery.
Define engaging structure
Initially the composition of the various elements was studied with the help of wireframes to understand where it was more functional to insert the “call to action” and the products to increase their visibility. Ad hoc elements characteristic of each newsletter have been prepared based on the message to be communicated.
Images built to be emotional and effective
After scheduling the contents, we prepared images that could better communicate the messag. They have therefore been created and arranged in terms of composition and chromaticity to strike the user’s attention. Furthermore, depending on the need, we created gifs that, thanks to the movement, made the mails more dynamic. Finally all these images have been transformed into social materials and adapted to the banners of the client’s website.