In Easter 2016, for our historic client Dolci di Giotto, they asked us to create a graphic concept for an entire pack of advertising newsletters. We therefore analyzed the customer's new products and studied marketing strategies to better reach the potential consumer.

All materials belong to Altramarca - Graphic & Digital Agency

Client
Art Director
Luca Baldi
Agency
What I did
Graphic design

Communicate a spring mood

 The graphic choice fell on fresh and spring colors and images but definitely more elegant than the ordinary communication of the client. Graceful fonts, pastel colors and decorative elements combined with photos have given the campaign a defined personality that is functional to the client’s commercial needs.

CLEAR TITLE
to communicate well the message.
PASTEL COLORS
to remind spring.
INGREDIENTS
to evoke the product and make it appetizing.
PRISONERS
because they are the protagonists of the prison bakery.

Define engaging structure

Initially the composition of the various elements was studied with the help of wireframes to understand where it was more functional to insert the “call to action” and the products to increase their visibility. Ad hoc elements characteristic of each newsletter have been prepared based on the message to be communicated.

Images built to be emotional and effective

After scheduling the contents, we prepared images that could better communicate the messag. They have therefore been created and arranged in terms of composition and chromaticity to strike the user’s attention. Furthermore, depending on the need, we created gifs that, thanks to the movement, made the mails more dynamic. Finally all these images have been transformed into social materials and adapted to the banners of the client’s website.

AN HIGH QUALITY PHOTO STOCK TO PROMOTE CLIENT’S PRODUCTS

Keep continuity with client's brand to add value to the whole Easter AD marketing strategy.

Let's build the next
big thing together