We helped our historical client Oragiovane, active for years in the world of education and youth work, to create their new product for children summer. Espera is a special box full of contents designed for Italian Grest to allow kids to have fun learning a theme like friendship in this case.
All materials belong to Altramarca - Graphic & Digital Agency
Art Director
Luca Baldi
Agency
What I did
Graphic design
Building off my strenght
The history of the aid focuses on friendship and desire in a breathtaking adventure set in Mexico. The graphic project combines the two youth themes with a fresh, summer and playful style that recalls the chosen setting.
Friendship
SUMMER THEME
Wishes
ABSTRACT REPPRESENTATION
Mexico
STORY SETTING
A unique fun logo
The carioca color logo recalls the exuberance and liveliness of Latinos. A cartoon style linked to the world of cartoons and video games with multiple color elements increase visibility on multiple media and backgrounds. It is enhanced by a whole series of colored elements that come back in all the communication and that represent the desires in graphic and stylized form.
PALETTE, TEXTURES & ICONS
Character design
The characters were characterized by contrasting colors, always referring to a common palette. The characters are treated in detail with characteristic elements that distinguish them from their role in history. The objects and clothes chosen are all decorated to recall the Mexican world.
FIRST SKETCHES
MAIN CHARACTERS
SECONDARY CHARACTERS
IL SUSSIDIO
AN AMAZING SUMMER
Bright colors, carioca textures and dynamic characters for a summer full of fun and learning.
A digital kit to always be
connected to your grest
connected to your grest
A mini project presentation portal has been created where the reference graphics of the theme are the masters. A space where you can learn all the details of the educational proposal and where you can download further training material.
A lot of gadgets to bring
Mexico all over Italy
Mexico all over Italy
The concept of Espera was then declined in a series of gadgets: from t-shirts to caps, from backpack bags to bracelets up to maxi posters. Each element is designed to decorate the spaces of oratories and parishes throughout Italy and to bring children into the world of Mexico, through high-quality, fun and colorful objects. Prepared for different targets, they cover the needs of children as well as adolescents.