UPAS's goal was to create a 3x3 mt stand for a customer in the world of typography. The main objective was to make it unique and recognizable in the chaos of a fair.

Client
UPAS Pubblicità
Director
Silvia Sguotti
What I did
Graphic design, Interior design, Render & Motion

The challenge

From the world of typography we borrowed and developed the four-color idea, using cyan, magenta, yellow and black to create Plexiglas panels that, overlapping, combine to give life to secondary colors. The lights of the stand – deliberately white and aseptic – lie on different surfaces, coloring them. Finally, to make the ux interactive, a touch panel with an infographic was added.

CMYK

Touch

Light

The stand

The stand was supposed to be simple, functional and more than anything else, it had to be attracting attention in a fair. A dedicated section of the stand allows a possible dialogue with a potential customer interested in a collaboration with the company.

SOFT COLORFUL LIGHTS
to add some colors
PLEXIGLASS PANELS
colors overlay like in printing
TOUCH SCREEN
to comunicate a modern style
LED TABLE
designed ad hoc for the stand

The infographic

To collect data on people in the sector, register potential customers for the newsletter and let passers-by interact with the brand, an infographic was designed on a touch screen. The colors of the four-color blend together to create a minimal, modern graphic with captivating gradients.

1.Why do you contact us the first time?

Graphic Design
Editorial Printing
Exhibition Stand
Partnership

2. How was your experience with us?

What the other clients said:

3. What type of client contact us?

4. Do you want to improve your business?

Let's build the next
big thing together