UPAS's goal was to create a 3x3 mt stand for a customer in the world of typography. The main objective was to make it unique and recognizable in the chaos of a fair.
What I did
From the world of typography we borrowed and developed the four-color idea, using cyan, magenta, yellow and black to create Plexiglas panels that, overlapping, combine to give life to secondary colors. The lights of the stand – deliberately white and aseptic – lie on different surfaces, coloring them. Finally, to make the ux interactive, a touch panel with an infographic was added.
The stand was supposed to be simple, functional and more than anything else, it had to be attracting attention in a fair. A dedicated section of the stand allows a possible dialogue with a potential customer interested in a collaboration with the company.
to add some colors
colors overlay like in printing
to comunicate a modern style
designed ad hoc for the stand
To collect data on people in the sector, register potential customers for the newsletter and let passers-by interact with the brand, an infographic was designed on a touch screen. The colors of the four-color blend together to create a minimal, modern graphic with captivating gradients.