The Association of Friends of Santa Maria Onlus, to commemorate the anniversary of the beatification of Antonia Mesina, decided to make a video about her life: the second of ten children, she was born in Orgosolo in 1919; after a pure life, dedicated to the neighbor and to Catholic Action, she died in 1935, to escape a rape attempt.
All materials belong to Altramarca - Graphic & Digital Agency
Association of Friends of Santa Maria Onlus
Director
Luca Baldi
Agency
Collaborations
Walter Lazzarin, Andrea Borile, Andrea Lion
What I did
Graphic design, Motion Graphic
A pure and strong project
How is it possible to make a video like this avoiding bloody images? We have decided to use the allegorical image of a flower and a stone to represent the violence of aggression and the purity of the Saint. Moreover, the most dramatic sequence is divided into a rapid succession of actions, without ever showing the whole image. The style is essential: silhouettes and geometric elements to create focus on key narrative actions.
SLOGAN & MARKS
Pure and strong, virgin and martyr
A FLOWER FOR PURITY, A STONE FOR EVIL
A life in color
The colors are studied to visually separate the narrative sequence in 4 distinct phases: the blue and the yellow are basic colors used throughout the video to represent the homeland; green is closely related to family and love for others; in the center, as the third section is the most important event: raw violence. Here the colors change, the red appears overbearing and preponderant, it stains the scene while the rhythm becomes urgent. The end of the motion graphic represents Paradise so it’s described by more sober colors and pastel tones.
Beata Antonia Mesina
Parents
Anna and Catgiu
Extras
The design process
The storyboard then comes to life: hands that come to prayer, Antonia who becomes a woman as a child and grows with the passing of time, feet running in precipitous escapes. It is very important that the transitions are not boring; there is no margin for error: too long they are boring, too short they do not have time to communicate the message.
THE ALLEGORY OF A LIFE
"Pure and strong is Antonia,
pure and strong her gesture,
pure and strong her fighting spirit . ”
pure and strong her gesture,
pure and strong her fighting spirit . ”