Design a shop which doesn't exist: this was the purpose of the project. Our aim was to create a new type of business and analyze it from different points of view. Of course it’s an hard tissue to afford in a world where demand far exceeds supply and where everything you need seems to already exist.
Client
Thesis project
Concept & Realization
Silvia Sguotti
Valentina Rossi
What I did
Graphic design, Interior design,
Render & Motion

The challenge

A detailed current market’s analysis has enabled us to realize that footwear is one of the most stable Italian business. We decided, to create an innovative business, to give our user the opportunity to create directly their shoes. The choice becomes an added value and an essential characteristic of our brand and a signature of those who want to be unique.

BRANDING

WEB DESIGN

RETAIL DESIGN

The project

The name had to reflect the basic principle we want to convey through our shop: uniqueness. The products and prices of the store are high-end, so even the communication should have been online; for this reason the logo is simple and, in the compact version, a simple point, unique in its kind, is detached from the line that reflects the mass of other people. The clime “Design you Luxury” recalls the world of luxury too, as well as colors and fonts.

WHITE

COLD BLACK

GOLD

BORDEAUX

THE STORE THAT DOESN'T EXIST

“BeUnique is an italian shoes store
where you can customize your own product
talking directly with the designer. ”

DRAFTINGS

PROJECT BOOK

SHOES CATALOGUE

The store

The shop is divided into an exhibition part and one dedicated to the direct meeting with the designer, where he can talk about his project and define the main lines of the shoe design.

1. VIP CUSTOMIZATION ROOM:

A place where high clients can speak directly with the designer to customize their new pair of shoes.

2. EXPOSITION:

Shoes of the biggest manufacturing houses of the Riviera del Brenta are displayed here.

3. CHANGING:

Centrally located, the changing room is a focal point of the store but, at the same time, is hidden by mirrors positioned all around.

4. SHOES EXHIBITION:

This is the store's largest exhibit, where customers can discover the new collections, selected brands and pairs of exclusive shoes from BeUnique.

5. ENTRANCE:

A place where high clients
can speak directly with the designer
to customize their new pair shoes.

6. EXHIBITION:

A place where high clients
can speak directly with the designer
to customize their new pair shoes.

7. WAITING ROOM:

This room is decorated to be welcoming but, at the same time, let the customer who is waiting to speak with the designer enter the mood.

8. BATHROOM:

The bathroom -with disabled access- is in style with the rest of the interior design and complies with all current regulations.

Let's build the next
big thing together